Mar, 20 2024 | EXCLUSIVE COVERAGE FROM AUSTIN

Antifomo: the energy of the Double P, according to “Pana” Arrechedera

Rainbow Lobster founder talks Mexican singer-songwriter Peso Pluma and discusses music's impact in the United States.

Mar, 20 2024 | EXCLUSIVE COVERAGE FROM AUSTIN

The future of streaming, according to Juan Korman

In his third column since the now-concluded SXSW 2024, the founder of Plug Collective shares the main concepts expressed by the CEO of Twitch in a panel with several streamers.

Mar, 18 2024 | EXCLUSIVE CLOSING COLUMN

The main trend at SXSW: humanity, by Guido von der Walde

The head of development and partner of the Catorce Días agency shares his impressions of the recent edition of the Austin innovation and technology festival.

Mar, 18 2024 | EXCLUSIVE CLOSING COLUMN

SXSW 2024: tacos and good ideas, by Ximena Díaz Alarcón

After finishing her attendance at the Austin event, the CEO and co-founder of Youniversal highlights the importance of contributing to the global creative community from a place of collaboration, which is why she presented her talk as a speaker at SXSW 2024: “Innovating from Latin America: The power of why not?”. And she shares her impressions of the last days of the festival.

Mar, 15 2024 | EXCLUSIVE COLUMN, BY XIMENA DIAZ ALARCÓN

SXSW: Embodied AI, Lucid Dreaming, and How to Avoid Creative Burnout

The CEO and co-founder of YoUniversal says that although artificial intelligence once again took up a large part of the event, this year its appearance was more down-to-earth. In addition, in her summary of topics, she mentions how new categories are inserted into the lives of consumers, the RAIN method to avoid creative burnout, and the power of intuition and dreams for a better life and better production in professional life.

Mar, 13 2024 | EXCLUSIVE COVERAGE, BY JUAN KORMAN

SXSW: Keys to ensure content has a better chance of going viral

In his second installment, the founder of Plug Collective highlights the talk by Michael Krivicka, founder of Whoisthebaldguy, an agency that is dedicated exclusively to creating viral content. And he lists some points to achieve this.

Mar, 13 2024 | EXCLUSIVE COLUMN, BY SEBASTIÁN “PANA” ARRECHEDERA

An anti-fomo and an “antisocial” fable meet at SXSW 2024

In his second installment from Austin, the founder of Rainbow Lobster recounts his adventures in gaining access to a documentary, which he describes as “more than a chronicle of 4Chan; a mirror that confronts us with the paradoxes of our digital connection.”

Mar, 12 2024 | EXCLUSIVE COVERAGES BY SEBASTIAN “PANA” ARRECHEDERA AND JUAN KORMAN

Two regular attendees are still amazed by the richness of SXSW

The founder of Rainbow Lobster says that South by Southwest is a festival where one is always “missing something,” and for that reason he inaugurates a special coverage that he baptized Antifomo: “A space to send the fear of ignorance to hell for a while.” For his part, the founder of Plug Collective emphasizes that “the great challenge of artificial intelligence continues to be its misuse.”

Mar, 11 2024 | SPECIAL COVERAGE, BY XIMENA DIAZ ALARCÓN

SXSW 2024: Enjoy JOMO!

The co-founder, partner and CEO of Youniversal shares her impressions of the technology, digital media and music event exclusively with Adlatina Group. In this first one, she explains what concepts she has already been “navigating”: from AI, through mental health, JOMO (“joy of missing out”, instead of “fear”), face-to-face encounters and the notion of “age fluid”: choosing how to think about life beyond age, but without denying it.

Mar, 11 2024 | FROM AUSTIN, TEXAS, UNITED STATES, FROM LAST FRIDAY UNTIL SATURDAY 16TH

AI, marketing activations and other trends to watch at SXSW 2024

(Ad Age) - A guide to how Amazon, Stanley, Honda, Paramount+, Porsche and more are getting active in Austin.

Feb, 07 2024 | PERFECTING INVISIBLE TECHNOLOGY

Why AI will humanize the internet in the new era of user experience

“I can’t help but think that we are on the cusp of an artificial intelligence revolution that will revolutionize brands as we know them,” says Media.Monks’ executive vice president and global head of experience.

Nov, 09 2022 | BASED ON THE STUDY “LATIN AMERICA: NEW LAND OF UNICORNS”

Latin countries with the most unicorns: Brazil, Argentina and Mexico

According to Human Connections Media, in less than four years, between 2017 and 2021, the region went from two unicorns to thirty-four, and in 2021, thirteen companies reached that category. Among them are nine Brazilian, five Mexican, three Argentine and one Chilean.